DESIGN
PSAs - PUBLIC SERVICE ANNOUNCEMENT ADVERTISEMENTS FOR SOCIAL JUSTICE
Eighth graders created advertisements to spread awareness for their social justice topics. To do this, they identified a target audience, developed a strategy, and used Adobe Photoshop and InDesign to design the ad. They also selected a specific type of media: print (newspaper or magazine) or out-of-home. For the print ads, they picked a specific newspaper like the Wall Street Journal or magazine such as Teen Vogue. For out-of-home, they determined a location: subway car, bus, billboard, large poster on a building exterior, in-store, etc.
An important component to the project was adding a call-to-action so that viewers could take action on the issue by visiting a specific website or using social media #hashtags.
PSAs - PUBLIC SERVICE ANNOUNCEMENT ADVERTISEMENTS FOR SOCIAL JUSTICE
Eighth graders created advertisements to spread awareness for their social justice topics. To do this, they identified a target audience, developed a strategy, and used Adobe Photoshop and InDesign to design the ad. They also selected a specific type of media: print (newspaper or magazine) or out-of-home. For the print ads, they picked a specific newspaper like the Wall Street Journal or magazine such as Teen Vogue. For out-of-home, they determined a location: subway car, bus, billboard, large poster on a building exterior, in-store, etc.
An important component to the project was adding a call-to-action so that viewers could take action on the issue by visiting a specific website or using social media #hashtags.